Most email metrics make about as much sense as Ikea instructions written by a four-year-old...
Open rates? Cool. Click-through rates? Neat. Churn rates? Wut.
But what do they actually mean? And better yet—how are you supposed to use them to get more sales, better engagement, and protect your deliverability?
The Email Performance Dashboard is your visual tool for understanding and acting on your email marketing metrics. Collecting data does nothing—unless you know what to do with it.
With visualized trends for open rates, click-through rates, list churn, reputation, and more, you’ll get the insights you need to improve your email performance, convert more sales, and protect your deliverability.
Everyone tells you to “watch your data” 👀
... but nobody tells you how to make sense of it. Until now.
Take a peek inside 👀
What's Included
Email Power Sheet
This Google Sheet tracker is the engine behind your Dashboard—update the sheet, and watch your data automatically transform into a visual story on your dashboard.
Visual Dashboard
Beautiful, clear data visualizations that tell your email story. Track your own trends and understand your email performance at a glance. (powered by Looker Studio, a free Google app)
Make it make sense
Track open rates, click-through rates, click-to-open rates, reply rates, list churn, and more—with actionable tips on how to interpret and improve them.
DIY SETUP TUTORIALS
Step-by-step walk-throughs to connect your Email Power Sheet to the Dashboard on your own, in just one afternoon. Everytime you update your Power Sheet, your dashboard dynamically updates too— like magic. ✨
(rather skip the tech? Add-on done-for-you setup at checkout)
Lemme guess, you wanna do some cool email ninja stuff like...
... all with one click 👀
Have we met?
I’m Cheryl Rerick
I'm an email marketing strategist, deliverability expert (nerd), automation engineer (super-nerd), and creator of the Automate and Chill® method. Besides being a mom of three, and the kind of person who tries to cram too much in a taco (and then wonders how it ends up all over my shirt), I'm high-key obsessed with helping you make more passive sales, free up hours each week, and create a life-proof business… all with your emails.
➙ I really truly care about the real-life humans on my email list (← y’all are my people), and I know you care about your subscribers, too.
BUT... none of that matters if your emails aren't getting seen
Every ignored data point is a missed opportunity to sell, connect, and stay out of the spam folder. The Email Performance Dashboard will get your eyes on the metrics that matter...
... so you can clearly see what subscribers are opening, clicking, replying to, and engaging with— and what’s falling flat.
Sure, we can set it up for you
Feeling tense just thinking about setting it up yourself? I gotchu. (you can unclench your buttcheeks)
Just add the *optional* Done-For-You set-up service at checkout, and I’ll be your Fairy-Data-Mother 🧚
oh hey. you have questions.
your email data's about to make sense...
Email Performance Dashboard
Your visual tool for understanding and acting on your email marketing metrics.
© 2026 | Cheryl Rerick Marketing | All Rights Reserved
Legal Shenanigans: Privacy Policy | Terms of Use | Disclaimer